Thursday, 28 February 2013

Weekly: Advertising Analysis - Chupa Chups Lollipops

I am really struggling to write today and I have just realised that I have to do this. Anyway, I chose to leave it till the last minute so i must suffer this fate.

It was only upon further investigation into the the product and the brand that I realised how significant they are in our social history. There is no other way to put this but these are the guys that came up with the "lollipop". The original very first one. Chupa Chups was founded in 1958 when Enrich Bernat decided the world would need a product that "Would be like eating a sweet with a for". Once you see the logo I am sure it will bring back childhood memories for most. Now, let me get to describing the ad I have chosen.

The advert is for a sugar free version of Chupa Chups lollipops. Normally from what I have noticed when companies try and advertise sugar free products they tend to bore you with the monotonous health guilt trip. They like to make you feel bad about being over-weight then expect to sell you a different, 'healthier' version of the same product that made you overweight in the first place (Consumerism is not healthy. "cough, cough" - Coke).  Usually they do this by stating the benefit far to clearly. It is very difficult to stand out when the message is so common with these types of products and you end up washed up with everyone else.

The success of this advert lies in clearly communicating the benefit without getting caught up in the aforementioned trap. Ants are a complete and utter nuisance, they seem to get into everything and once your treat has just a few crawling around, it's just a matter of seconds before it is covered and inedible. Bee's and Ants are known to like sugary sweet things and everyone who has ever had anything sweet know's the horrible feeling of these having pests stop you from enjoying your can of soda. That is the insight that the copywriters and art directors have used so well.

Through manipulating the insight and turning it right around they clearly communicate the benefit, that there is no sugar in there sweets hence why all the Ants are taking a detour around the lollipop. The headline ("It's sugar free.") works well with visual to get the message across.

A really well thought out concept and strategy coupled together with perfect execution from the Art Direction makes this a very powerful ad for a well established company.

I would love to see it campaigned with a bee version. I could see that working really well.



  1. Classifieds are perfect for selling just about anything at all.
    Here you can sell and buy anything under the sun including both novel and used products.
    Get more with free advertising at

  2. Happy to found this blog. I have some facts related to this blog and I would like to share with all its readers. Definitely it is going to help everyone and aware people with some more knowledgeable points.

  3. Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work! rtb advertising platform


  4. This is an awesome post.Really very informative and creative contents.
    flyer design service in chennai

  5. AN Amazing Testimony On A Spell Caster Who help me to get pregnant, So me and my partner have been trying for a baby for the last 5 years now and we have had no luck. I don't have a regular cycle so it is hard for me to tell when I'm ovulating or not, but we always have sex at least 2 times a week, sometimes more. I know it can take up to a year to conceive but everyone i know who have had a baby have conceived within 2-3months of trying and it is really getting to me. my partner had a fertility test about a year ago and his sperm were fine. I'm thinking it could be a problem with me but I've never had any symptoms of any problems. My partner does smoke and have the occasional Priest ink, and i used to smoke and also have the occasional Priest ink. i know i'm slightly overweight but that shouldn't affect our chances too much,one faithful day my friend told me to contact a spell caster that help her aunty, then i contact the man on this email: , after three months the doctor confirm that i am pregnant thank you Priest Babaka for helping me get a baby, I am thankful for all he has done. contact him via email: or Facebook at priest.babaka if you are trying to get a baby or want your lover back. he has powers to do it, he has done mine.

  6. Hello I'm From Memphis Tennessee, USA I feel so joyful today because of the
    help Dr Sunny has rendered to me for getting my Husband back with his
    spell. I have been married for 4 years and it has been so terrible because
    my husband was cheating on me and was seeking for a divorce. But when i
    came across Dr Sunny Email, on the internet posted by a lady, i decided to
    get in touch with him and i explained my situation to him and then seek his
    help but to my greatest surprise he told me that he will help me with my
    case for there is no problem without a solution. Here i am celebrating
    because my Husband is back home and am really enjoying my marriage, what a
    great celebration. i will keep on testifying on the internet because Dr
    Sunny is truly a real spell caster. Why not contact Dr Sunny now if you are
    facing any challenges in your relationship life. Email { } you can call Dr or whats app him via
    {+2349056393169} His Also specialize in
    1) love Spell
    2) Pregnancy Spell
    3) Divorce Spell
    4) Marriage Spell
    5) Healing Spell
    6) Penis enlargement
    7) Money Spell
    8.) You want to be promoted in your office
    9) you want to satisfy your lover
    contact this great man if you have any problem for a lasting solution
    Through his email via { } .

  7. My husband and I have been married for about 7 yrs now. We were happily married with two kids, a boy and a girl. 3 months ago, I started to notice some strange behavior from him and a few weeks later I found out that my husband is seeing someone. He started coming home late from work, he hardly care about me or the kids anymore, Sometimes he goes out and doesn't even come back home for about 2-3 days. I did all I could to rectify this problem but all to no avail. I became very worried and needed help. As I was browsing through the Internet one day, I came across a website that suggested that Dr jeffrey can help solve marital problems, restore broken relationships and so on. So, I felt I should give him a try. I contacted him and he did a spell for me. Two days later, my husband came to me and apologized for the wrongs he did and promise never to do it again. Ever since then, everything has returned back to normal. I and my family are living together happily again.. All thanks to Dr jeffrey . If you need a spell caster that can cast a spell that truly works, I suggest you contact him. He will not disappoint you. This is his E-mail:

    WhatsApp +2348162061202

  8. My husband came to me and apologized for the wrongs he did and promised never to do it again. Ever since then, everything has returned back to normal. Thank you Dr OSELUMEN  for saving my broken Marriage. Dr. OSELUMEN is the best online spell caster that is powerful and genuine. Email him today. Email him:   or Call or text him on WhatsApp: +2348054265852  .. .......    He can also perform the following spell below 1. Lottery spell ......2 Good luck spell........3. Spell to win case in court.......4. pregnancy spell  ........5. Death spell......


    Loan Offer Alert For Everyone! Are you financially down and you need an urgent credit/financial assistance? Or are you in need of a loan to start-up/increase your business or buy your dream house. GET YOUR INSTANT LOAN APPROVAL 100% GUARANTEED TODAY NO MATTER YOUR CREDIT SCORE. WhatsApp:+19292227023 Email: