I have picked possibly the most appropriate and relevant advert to capture the general feeling in the air at Red & Yellow. The "I need a holiday" vibe.
Its been a long, very exciting start to the year and now I'm dreaming of a holiday. How do I know this? Simple, because I start to draw randomly shaped objects in my diary and on any piece of paper that requires my full attention. Its my sub-conscious telling me "There might be a break down if you continue"! Everyone has there own ways of expressing their restlessness. The visuals used by the ad are a very clever insight into the average human being behavior.
A blank page in an open file, drawn into the shape of the corner of a swimming pool which makes use of the files binders to create the handrails and completes to image of a swimming pool. This visual works well because it uses a very intelligent insight into human behavior and so 'the viewer' feels apart of the advert and connected in a way because they are able to relate and engage with the feelings the image creates.
The headline fits in well with the visuals. "Dreaming of a holiday?". The headline captures the feeling and tone in which the visual would have been 'created'. You can just imagine someone day dreaming away at their desk with nothing other than having a holiday on their mind.
I believe this is one of the most powerful ads I have come across. This is because of the strength of the insight in the visual. The ad reaches its target market so well, as the people who will understand and relate to the insight are the audience that the advert is trying to reach.
Unfortunately i don't have much time to any more day dreaming, its a flat out sprint to the finish with my last deadline on Wednesday and then I will be ready for my holiday. I leave on Wednesday to go back home. I miss that place.
Until later.
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