Unfortunately last week Friday my laptop packed in. The chip set was completely blown which means that I lost everything I did not back up. Murphy's law it was all of my most important stuff that went. I am now in the process of recovering my data and getting everything organised, which to me feels like someone demolished my house and now I have to rebuild it.
This is a catch up on last weeks missed post. I have chosen two adverts out of a campaign for Nikon for this weeks entry. Nikon produce high quality camera's and other optical devices such as binoculars. This campaign aimed at introducing and marketing new software used to identify faces in the photograph taken by the camera. The facial recognition software is a key feature which was used to sell the range.
The ad takes a typical scene in which the camera would be used by the consumer and by using hyperbole shows how effective the facial recognition software is. The ad makes the statement that the facial recognition software is so good that it will detect something not even the naked eye could see. It is very clever because the concept can easily be campaigned as shown by the second advert.
Taking the original concept but manipulating it to create humor is very effective. The shot makes certain implications because of where the focus lies. It is only upon a further look that you notice the many other male faces that have been 'captured' in the background by the recognition software. This illustrates the point of the concept in a clear, humorous and slightly naughty manner. This would be effectively used in a Men's Health type magazine where the readership is predominately male.
The headline uses is "The Nikon S60. Detect up to 12 faces". This is a simple product fact that works well as a headline as it doesn't explain but rather adds to the concept and viewers understanding of the product.
This has been a very rushed post as my workload with UNISA has started to pick up and together with my laptop issues as well as numerous deadlines approaching I seem to have very little time in the day.
RSM
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