Weekly: Advertising Analysis - Kielo Travel

I have picked possibly the most appropriate and relevant advert to capture the general feeling in the air at Red & Yellow. The "I need a holiday" vibe. 

Its been a long, very exciting start to the year and now I'm dreaming of a holiday. How do I know this? Simple, because I start to draw randomly shaped objects in my diary and on any piece of paper that requires my full attention. Its my sub-conscious telling me "There might be a break down if you continue"! Everyone has there own ways of expressing their restlessness. The visuals used by the ad are a very clever insight into the average human being behavior. 

A blank page in an open file, drawn into the shape of the corner of a swimming pool which makes use of the files binders to create the handrails and completes to image of a swimming pool. This visual works well because it uses a very intelligent insight into human behavior and so 'the viewer' feels apart of the advert and connected in a way because they are able to relate and engage with the feelings the image creates. 

The headline fits in well with the visuals. "Dreaming of a holiday?". The headline captures the feeling and tone in which the visual would have been 'created'. You can just imagine someone day dreaming away at their desk with nothing other than having a holiday on their mind. 

I believe this is one of the most powerful ads I have come across. This is because of the strength of the insight in the visual. The ad reaches its target market so well, as the people who will understand and relate to the insight are the audience that the advert is trying to reach. 

Unfortunately i don't have much time to any more day dreaming, its a flat out sprint to the finish with my last deadline on Wednesday and then I will be ready for my holiday. I leave on Wednesday to go back home. I miss that place. 

Until later.

Weekly: Advertising Analysis - Wonderbra

Good morning,

I wrote this post yesterday morning but I was unable to put it online because my internet was down. I always feel like a victim of Murphy's law.

On to the post.

This weeks advert comes from Wonderbra. I am very sure most people, especially men know what the engineering geniuses at Wonderbra have created. For those who live under a rock or in a cave here is a copy pasted summary of one of the greatest inventions know to males.

"The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1935,^[1] the brand was developed in Canada." - Wikipedia

http://en.wikipedia.org/wiki/Wonderbra

If you have some spare time, go and have a look at the Wikipedia link. Wonderbra has an intriguing and genuinely interesting history. It will surprise you.

I always find the strongest visuals are more often the most simple of images. You could not be more straightforward. Two oranges positioned and pealed in way so that the final image resembles a pair of women's breasts. The headline reads, "Fits Naturally". This works so well with the simplistic visuals and does not explain the visual but rather deepens the understanding of the advert that the consumer has. It allows the viewer to piece together the visual clues and together with the headline have the satisfaction of "working it out". The reward is the humor that the advert communicates.


I am about to start the weekend. Its Thursday and I can not wait for tomorrow, I plan to get so drunk. Hope you all have a great weekend.

Until you read again. Cheers.

RSM

Weekly: Advertising Analysis - Nikon

Good Afternoon,

Unfortunately last week Friday my laptop packed in. The chip set was completely blown which means that I lost everything I did not back up. Murphy's law it was all of my most important stuff that went. I am now in the process of recovering my data and getting everything organised, which to me feels like someone demolished my house and now I have to rebuild it.

This is a catch up on last weeks missed post. I have chosen two adverts out of a campaign for Nikon for this weeks entry. Nikon produce high quality camera's and other optical devices such as binoculars. This campaign aimed at introducing and marketing new software used to identify faces in the photograph taken by the camera. The facial recognition software is a key feature which was used to sell the range.

The ad takes a typical scene in which the camera would be used by the consumer and by using hyperbole shows how effective the facial recognition software is. The ad makes the statement that the facial recognition software is so good that it will detect something not even the naked eye could see. It is very clever because the concept can easily be campaigned as shown by the second advert.

Taking the original concept but manipulating it to create humor is very effective. The shot makes certain implications because of where the focus lies. It is only upon a further look that you notice the many other male faces that have been 'captured' in the background by the recognition software. This illustrates the point of the concept in a clear, humorous and slightly naughty manner. This would be effectively used in a Men's Health type magazine where the readership is predominately male.

The headline uses is "The Nikon S60. Detect up to 12 faces". This is a simple product fact that works well as a headline as it doesn't explain but rather adds to the concept and viewers understanding of the product.

This has been a very rushed post as my workload with UNISA has started to pick up and together with my laptop issues as well as numerous deadlines approaching I seem to have very little time in the day.

RSM

Music: Electro Pack - 1 March 2013

I have decided the best way to do the music side of blogging is to do a weekly post where I will put up a few  bangers to keep you motivated through those big workouts.

See all the download links on the sound-cloud pages.

I don't post shit!

Get you moving!

A classic, progressive house!

A Remix done right. Prog house!

Such a track!
DOWNLOAD (Right Click, Save As)

Electro for days....

Soundtrack to my runs...